See what buyers really think about your brand.
Market Research, Reimagined
The market is moving faster than your research.
Market research, reinvented. PhD researchers run the study. AI runs the scale. You get an agency-quality playbook in days, at a fraction of the cost — with the depth fully intact.
See what buyers really think about your brand.
Free · 3–5 min · No credit card
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Why It Matters
Strategy decisions are outpacing market understanding.
The pace of market change has outrun the cadence of market research. Competitive landscapes shift in months. Buyer expectations evolve before the last tracker wave closes. And yet most organizations are still running the same model: a quant survey to measure sentiment, a qual study once a year if budget allows, findings that reach Marketing six weeks after the decision already happened.
The deeper problem is that this research, even when it arrives on time, stays inside Marketing. The insight that buyers don't consider you for a certain category entry point, the job they're actually hiring you to do, the language that makes your product feel relevant versus generic — these are not just brand questions. They are product questions. They are design questions. They sit in a deck that one team saw.
“One study. One shared picture of your market. Strategy that moves together.”
The Study
A shared market intelligence brief. Built for the whole org.
Most market research gives you data. Clair gives you a playbook.
Awareness
Which brands come to mind at each category entry point — and how often yours does.
Category Perceptions
The mental map of how buyers position you relative to competitors on the attributes that drive decisions.
Emotional Associations
Which emotions your brand evokes, and whether those emotions drive or suppress preference.
Defend / Grow / Fix Playbook
Where to protect your position, where to invest, where the gaps are terminal.
The Method
Expert researchers.
AI at every step.
Same rigor as Kantar or IPSOS. Days, not months. A fraction of the cost.
01
Scoping
In a 30-minute session, you define the category, the 2–3 competitors that matter most, and the buyer persona we're investigating. That brief becomes the architecture for everything that follows. The tighter the scoping, the more precise the output — and the more directly actionable the findings.
02
Design
Our PhD marketing scientists translate your brief into a moderated interview guide built on cognitive interviewing methodology — the same approach used by Kantar and IPSOS. Questions are designed to surface mental models, not opinions. Dynamic follow-up probes are built in to push past the surface answer every time.
03
Field
100 AI-moderated interviews run in parallel, each 15–25 minutes of open-ended conversation. No rating scales. No forced-choice lists. Just natural language, coded and structured after the fact. Fieldwork is typically complete within 24 hours of the guide being finalized.
04
Synthesis
Our researchers code every transcript against the framework, identifying patterns, outliers, and the moments where a buyer's language shifts to reveal what they actually believe. The competitive mental map, win/loss analysis, and brand association analysis are all built from this layer. This is where raw transcripts become a playbook.
05
Readout
A 45–60 minute working session with your leadership team. We walk through every finding, answer live questions, and close on defend/grow/fix decisions together. You leave with a structured playbook that aligns Marketing, Product, and Design on the same picture of your market — and a mandate to act on it.
Legacy research
Months to deliver.
Months of back-and-forth with a research firm.
Six-figure budget.
Six-figure budgets. Accessible only to the largest orgs.
Transcripts and charts.
A data file or deck that sits in one team's folder.
One team in the room.
Research that informs one team, after the decision happened.
Not a survey. Not a transcript. A playbook.
Days.
100+ interviews fielded and synthesized in 48 hours.
Fraction of the cost.
Priced to be repeatable, not a once-a-year event.
A playbook your team acts on.
A strategic playbook Marketing, Product, and Design act on together.
Marketing, Product, Design — aligned.
One shared picture of your market. Strategy that moves together.
Who It's For
Built for the leaders who own the strategy.
One study. Three teams aligned. A single picture of your market.
01
VP Marketing / CMO
Your tracker tells you whether something moved. It doesn't tell you why buyers are or aren't considering you when they enter the market, what narrative they carry before your sales team gets involved, or which competitor is quietly being mentioned in the same breath as you. That's not a tracker problem. That's a research model problem.
02
VP / Head of Product
Product decisions run on customer feedback and sales signals. Both are biased toward the people already using you. Neither tells you what the buyers who ruled you out believed when they made that call, which features crossed from tolerable gap to deal-breaker, or what would need to be true for a non-user to put you on their shortlist.
03
CEO / Decision-Maker
McDonald's had 100% brand awareness in 2002. It also had its first quarterly loss. Awareness and perception are not the same thing, and the gap between them is where strategy fails. Clair closes that gap — in a way that aligns the organization rather than informing one team.
The Team
Market research experts,
not generalists.
Marco Vriens, PhD
Chief Methodologist
- 4,500+ citations
- Author of 4 marketing books
- Harvard Business Review
- David K. Hardin Award
Felix Eggers, PhD
Consumer Science Advisor
- 3,900+ citations
- World expert in conjoint analysis
- Full Professor of Marketing, Copenhagen Business School
Rogier Verhulst, MBA
CEO
- 16 years at LinkedIn & Microsoft: Sr. Director, Market Research
- Co-author: The Business of Marketing Research
Forest Baker, PhD, MBA
Head of Growth
- 2,285+ citations
- Psychology professor → market research, marketing & sales
- Abbott, LinkedIn, MSFT
See the Output
A report worth acting on.
Every Clair engagement delivers an executive summary, competitive mental map, and a defend/grow/fix playbook — structured for Marketing, Product, and Design to act on immediately.
View full sample report →
